About us

Sano. Caring for your home, every day.

Sano began as a small cleaning-products factory on Levanda Street in Tel Aviv, established by Bruno Landesberg. Its first team had three employees. Sano-Bruno’s Enterprises was founded in 1965.

The name Sano comes from the Latin expression “Mens sana in corpore sano” — a healthy mind in a healthy body. Caring for cleanliness and the home has been part of the brand’s story from the beginning.

Today the range includes laundry, kitchen, bathroom, floor-care and other household products. Sano reports more than 2,000 products and five factories across its international group.

The Sano story continues.